How to Keep Your Jewelry Designer Lines Alive
One of the key reasons consumers purchase designer product is because they feel that they share an aesthetic with the designer. In other words, they fall in love with a line or product. I [...]
What Makes Good Copywriting? 5 Steps to Create a Top Notch Ad Copy
When it comes to copywriting, you may think you already know what makes good writing stand out. It's the pieces that convince others to buy, that stand out and sell the product in a [...]
“What do we do with Aged Inventory?”
If you have a surplus of aged inventory (and most retailers do), recognize that you did not acquire this problem in one day. And it won’t get solved in one day. But, to free [...]
7 Influential Factors That Drive E-Commerce Sales
The road to selling a product online is long and full of obstacles. You could lose customers with a slow website, customers may abandon their shopping cart midway through a purchase, or your competitors [...]
7 Common Local SEO Mistakes Made by Small Businesses
The community you're situated in, is the lifeblood of many businesses. They sell and provide services to the people within that area, and so they rely on their patronage to keep business alive and [...]
Developing a New Purchasing Plan
Before you start purchasing, dive into reports to build a foundation for your buy plan. Look at what percentage of your total inventory is over 12 months of age. That is your report card [...]
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